Apple 1984 Super Bowl Commercial

Ted friedman in his 2005 text electric dreams. Computers in american culture notes the impact of the commercial. Super bowl viewers were overwhelmed by the startling ad.

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During a break in the action of super bowl xviii on january 22nd 1984 audiences first see a commercial that is now widely agreed to be one of the most powerful and effective of all time.

Apple 1984 super bowl commercial. The apple 1984 piece starts at 0 09 we wanted to show it in context of super bowl xviii. Apple s 1984 ad for the original macintosh computer ran in its full 60 second length only once on national television during the third quarter of super bowl xviii on jan. This video was recorded on our ceo s parents vcr on january. Best super bowl spot in the game s 40 year history it ranked at number 38 in channel 4 s 2000 list of the 100 greatest tv ads.